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Keith
de Lellis Gallery is pleased to announce an exhibition
of photographs by two artists who utilized the photographic medium
to create innovative graphic design. Claude Tolmer
and Paul Himmel, both commercial artists, embarked
on careers that merged photography with illustration intended for
the printed page. Although they worked decades and continents apart,
the thread that binds their work together speaks of a revolution
that rejected the old opting for modern visual concepts.
Claude
Tolmer (1922-1991) began working as a graphic designer in Paris
in the early 1930s. He was the fourth generation of the prestigious
printing house Maison Tolmer, renowned for its superb graphics and
luxurious publications and packaging. The firm produced an eclectic
assortment of products which included everything from elegant boxes
to advertising posters and publicity booklets, all exquisitely conceived.
In 1930 Alfred Tolmer, Claude’s father, wrote and published
a book entitled “Mise en Page: the Theory and Practice of
Layout”. As a primer on modern graphic design, this book deftly
juxtaposed photography, typography and illustration, every page
a breathtaking work of art. It was an inspirational publication
and treasured by graphic designers and art directors for its fresh
design concepts and lavishly executed illustrations. It was in this
milieu that Claude Tolmer, who trained as a painter with Andre
Lhote, experimented with a variety of photographic techniques
including photogram, photomontage, composite printing, and cliché-verre.
Some of Claude’s earliest design photographs were reproduced
on the pages of “Mise en Page”. He was clearly enraptured
with the art form and often used it to create dark and dramatic
images that convey an aura of mystery. He contrasted the unexpected,
constructed cubist compositions and produced trompe l’oeil
images using common objects. The following quote from “Mise
en Page” describes much of Claude’s early production:
“Photography gives concrete form to the subtlest thoughts.
It has the gift of imparting to the dullest, most mechanical and
impersonal things the sensitiveness and poetry which admits them
into our dreams.”
In 1946 Paul
Himmel established a career in New York as a photographer for
advertising, fashion and mass market magazines. He rose to the pinnacle
of his field working for slick publications like Vogue and Harper’s
Bazaar-- in fact he was one of the rare exceptions permitted to
work for both. As an acolyte of Alexey
Brodovitch, his work embodied the influence and inspiration
that the legendary art director imparted to artists and photographers.
Himmel’s personal artwork was mostly experimental and prescient.
He was continuously enmeshed in the photographic process using his
self-invented technical wizardry to make vivid images that were
unlike anything seen before. In the late 1960s he produced his last
body of work, solarized super-saturated color images, some new,
and some printed from earlier negatives. He reinvigorated his pictures
from the fifties by endowing them with bold colors that would make
them pop off the page. These images, possessing a pop art quality,
reflect the psychedelic visuals that were current at the time. He
applied his newly discovered technique commercially in a series
of portraits taken for Fortune magazine, and his advertising campaign
for a pharmaceutical company received an award for excellence. This
aspect of the photographer’s oeuvre has been secreted away
in the artists archive, and has only come to light in the last decade.
They were most recently included in a 2005 exhibition at the Tate
Gallery in Liverpool, “Summer of Love, Art of the Psychedelic
Era” and are reproduced in a retrospective monograph “Paul
Himmel Photographs” published by Assouline.
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